Ulike Group is a well-known beauty company in Asia, but we're still making our mark in the global scene. We saw the opportunity to team up with Poosh and Kourtney Kardashian as a game-changer for our brand. Through my network, we connected with Kourtney’s manager and secured a collaboration for their annual Poosh-mas event. The campaign, which included UGC from Kourtney’s close circle, significantly boosted our reach and sales, making it a highly successful endeavor.